McDonalds is still going strong despite its controversies and criticisms in the past decade. For me, it's still the best fast food restaurant out there. It blows its immediate rival, Burger King, out of the water.
On the topic of Burger King, the most important thing that BK lacks compared to McDonald's is the quality of french fries. McDonald's do them just right, crispy enough on the outside but still maintains an inner fluffiness that BK just lacks. When eating BK french fries, it's like eating one of those salt and vinegar french fries crisps - it's too hollow. Also you can really taste the spices and herbs that have been added to the McDs fries but when eating BK fries it's just like you're eating hot potato.
Another point that McDs beats BK on is value for money. When you have finished a McDs meal you usually get a great satisfaction in terms of quality and quantity and the price is reasonable, but with BK you have to pay £1-2 more for one of the premier meals and still not get the satisfaction that McDs brings.
The Big Mac was the premier meal in the 90s and the early parts of the '00s but this is no longer the case as McDonald's released the McTasty (which I feel is their answer to BK's Whopper) which is an extremely tasty and meatier version of the Big Mac. I don't if it's a 1/2 pounder but it sure feels and looks that way. Sometimes I feel like a kid because of it's size. Kind of like how I used to not be able to handle the Big Mac as a kid because of my small hands.
The restaurant chain has cleaned up its image, especially since investigations and documentaries like "Super-size Me", introducing fruit packages for kids and stuff like that. They've also got a wide selection of desserts including cookies, muffins and my favourite the McFlurry. Its branches also tend to be more modern looking and cleaner with much more comfortable seating than the plastic, hard-on-your back benches of the 90's
One criticism would probably be the state of the toilets but even that has been improved
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